Our Story & Mission

HUSH & Company was born out of a personal need. I (Natalie) had already been smoking for about a year when I met Danny, but sharing bong sessions is what fast-tracked our friendship and ultimately became a big part of our relationship. Over a decade later, we’re still bong smokers, only now also proud canna parents who want their kids to grow up without cannabis being front and center in their daily lives, the way we once did.

In our first-generation latin households, smoking weed wasn’t just frowned upon, it was something you simply didn’t do or touch. When Danny and I became parents, the need for balance became even clearer. I didn’t want to deny that part of who I was, but I did want boundaries: so we made secure storage that blended seamlessly into our home and kept everything safely away from our boys.

Our mission is to help normalize cannabis in family households in a way that feels elevated, private, and safe. Discretion isn’t about shame, it’s about choice, protection, and giving cannabis the thoughtful place it deserves in a modern lifestyle.